When buying anything online you may feel you are putting yourself at risk; this is especially true when it comes to online jewelry purchases. Jewelry purchases can be made with very little risk online with the following crucial pieces in place.
When looking to make a jewelry purchase online first check to make sure the site you are buying from offers a secure checkout. Look for a SSL encryption or certificate upon checking out. If you can’t find one or are unsure you can call to speak with the company. A reputable company will have a quality website with employees available to take your phone calls and answer questions about their products as well as their website check out process. A professional and reputable online jeweler will have a specialized shopping cart in place with proper identification so that buyers know they are secure when checking out.
What is the online reputation of the jeweler? Do a thorough review on the Internet into the company as well as with the Better Business Bureau. Check any and all reviews. Another good tip is to look at the about us section on the company’s website. Many local, small town jewelers are expanding to the web. These jewelers can offer you lower prices, superior quality but don’t have the money to advertise with glitz and glamour. This does not make them less reputable than big box companies, if anything you may receive better service because they have a smaller number of clients to make happy.
Find out about the companies return policy and warranties offered. The price of the piece should not be a concern at all when it comes to the companies warranty and return policy. If a return needs to be processed are you limited to store credit or will you get a complete and full return of the purchase price? Is there a restocking fee? Stones and jewelry settings should come with at least a five year warranty. A solid product warranty, in my opinion, equals a solid company to purchase online from.
If you are looking into purchasing gemstones or diamonds you will want to find out as much information about the piece as possible. You should have information such as the cut, color, clarity and carat weight as well as who they use to grade their stones. Check to make sure that the stones are procured through legal sources. If this is not clearly stated on the site you may want to call and check with the company. It is important that you are not buying stones that are illegally being sold. You also want to make sure the person grading the quality of the gemstone or diamond is reputable.
Purchasing jewelry online might take a bit more time and research than going to a big box store. The benefit is in the cost savings and convenience that is gotten from purchasing jewelry online. If you find an online company that you are drawn to but still feel uneasy about purchasing online call them. Many online jewelers have local store fronts and would be just as happy to deal with you via phone, email and if the chance arises in person.